Dynamics 365 Marketing Overview

Marketing: 

Important terminology:

1. Marketing Lists: This allows you to the group account, contact, leads for marketing
    - Choose either account or contact or lead

    - 2 types - Dynamic & Static

2. Campaign: This allows u to plan & execute a marketing project

    - Define campaign details

    - Choose marketing list

    - Create & run campaign activity

Other terms are the same as Sales Module.

Marketing Process Flow:

Plan campaign -> attach marketing list-> marketing activity-> define budget->Execute the campaign (create activity)-> generate lead-> follow the sales process